The Asian Herald
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The Asian Herald is an English language newspaper offering an opportunity to reach 338,000 Asian-American readers from the Korean, Chinese, Japanese, Vietnamese, Filipino, Indonesians Thai, Laos and Indian communities in the Carolinas. The Asian Herald, publishes 8,000 copies every month, 5,200 of which are sent to households across the Southeastern United States. Our paper is published in English with separate inserts written in Chinese, Korean and Vietnamese.

Founders- Drs. Ki Hyun, Sun-Shin Chun and son Daniel

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The Asian Herald The Asian Herald

The bedrock of conflict in any civilization, both past and present, is the lack of proper channels of communication among people. This lack of proper communication results in misunderstandings among people, particularly those from different cultures. The purpose of publishing the Asian Herald Newspaper was to help bridge the cultural gap between Asian-Americans and the greater American community in the Carolinas, as well as to promote social responsibility and a sense of concern for others. The Asian Herald was founded by Ki-Hyun Chun, Ph.D., LL.D., CCIM, CPA in July of 1993.

The Asian Herald The Asian Herald

The following is his story about how Dr. Chun was inspired to begin this newspaper: My father always told me that there are three kinds of people in this world. The first kind of person is the type that when he passes away, the people around him say, "I'm glad he's gone." The second kind of person is the type that when he passes away, his family and those close to him are devastated he is gone. And the third kind of person is the type that when he passes away, the entire community around him mourn his loss, lamenting, "What will we ever do without him!" My father told me that the value of human life lies in the third type of person who lives his life for others. The Asian Herald thus began in July of 1993 with the mission to identify ourselves with this third type of person, to help our community with a sense of concern for others.

The Asian Herald The Asian Herald

During my involvement with the Asian community over the last forty years, I witnessed many challenges our community faced as a result of cultural misunderstandings or unawareness. One such misunderstanding involved Mongolian Spots. Mongolian Spots are birthmarks that are common among Asian infants. They are the slight discoloration of the skin that resemble a bruise. Many Asian infants are born with these birthmarks that eventually fade away as the child grows older. Despite being a common trait among Asian infants, many Caucasian Americans in North Carolina during the 1980's and early 1990's were unaware of this and often mistook these birthmarks for bruises. As a result, some Asian parents were wrongfully accused of child abuse. This is just one example of cultural unawareness we felt needed to be addressed in an English language newspaper about Asian culture and current events. The Asian Herald endeavored not only to educate the Caucasian American population of our community about Asian issues, but also to help educate and integrate Asian-Americans into the greater community. As a result, in 1994, we published the North Carolina Driver's License Handbook in English, Korean and Chinese. We printed 10,000 copies which were made available to the public free of charge.

The Asian Herald The Asian Herald

On January 15, 1996, The Asian Herald published a Citizenship Test Booklet in English, Chinese, Korean and Japanese. We printed 20,000 copies which were available to the public free of charge. We distributed 20,000 copies of this booklet in North Carolina, South Carolina, Virginia, Florida and Tennessee. There was such an overwhelming demand for more booklets, that in January 15, 1997, we printed an additional 10,000 copies. Forty years ago, there were less than 200 Asians and only 8 Asian businesses in the Charlotte Metropolitan area. However, this number has grown significantly to include 55,000 Asians and 630 businesses which are directly involved with Asians. Considering an average gross sales of $480,000 a year per business, the Asian population of this area is generating $302 million in revenues, contributing greatly to the local economy. In 1993 when we first published The Asian Herald, there were 18,500 Asians but no Asian-American police officers and no Asian-American social workers in Charlotte.

The Asian Herald The Asian Herald

The most recent census data for the Charlotte-Mecklenburg area shows a population of 935,304 with an Asian American population of approximately 5%, or roughly 46,765. The Asian Herald has always promoted more representation of Asian Americans among government personnel. The total number of sworn officers in the Charlotte Mecklenburg Police Department as of the end of 2011 was 1,717. In order to be proportionately represented, there would need to be about 85 Asian American police officers, but we are still short of that number. Similarly, Asian Americans are underrepresented among social workers in the city and county. Our community has come a long way since The Asian Herald first began. We are very proud of all the hard work that our community members have done to achieve such success and their continued hard work for success in the future.


Asian Herald offers an opportunity to reach 338,000 Asian-American readers from the Korean, Chinese, Japanese, Vietnamese, Filipino, Indonesians, Thai, Laos and Indian communities in the Carolinas.

The Asian Herald

Publisher: Ki-Hyun Chun, Ph.D, LL.D, CCIM, CPA
Editor: Sunny Chun, MA, LL.D,
Writer: Lisa Chun, J.D.
Writer at Large: Daniel Chun, M.AC. CPA, J.D.
Writer at Large: Lena Chun, J.D.
Writer at Large: Andrea Lee
Advertising Director: Ilyoul Jeong
Public Relationship: Roxanna L. Dimitriu
Reporters and Columnists:
English: Roxanna - 704-332-5656
Chinese: Jack Wang - 704-364-8887
Filipino: Nini Bautista, Ph.D - 704-408-9513
Indian: Nimish Bhatt - 704-491-1186
Korean: Ilyoul Jeong - 704-332-5656
Thai: Sana Louis - 704-877-9404
Vietnamese: Phan Canh - 704-737-9667

Featured in The Wall Street Journal. June 11, 2010, A3